All major e-commerce platforms like Amazon India and Flipkart commence their sales from Sunday (January 21) offering various deals and huge discounts across various categories.
While Amazon India begins its "Great Indian Sale" on January 21-24 with over 160 million products across various categories including big brands at discounted prices, e-commerce giant Flipkart also launched its three-day "Republic Day Sale" on January 21.
Industry players believe that cash crunch at the end of the month remains no longer a problem with almost all e-commerce platforms and banks offering extra cashbacks and easy EMI options for customers to have a hassle-free shopping experience.
Rohan Bhargava, co-founder of CashKaro.com said “Republic Day sales every year serve as a great way to kick start shopping in the New Year. Marketing around the sale attracts consumers and encourages impulsive purchases. Even though it is the month-end, given the additional benefits around the sale, it is usually not a deterrent to purchases. Many banks give extra cashback and there are easy EMI options available through which customers can pay in instalments."
ShopClues said in a statement “Over 20 lakh products with whopping discounts, upwards of 66 per cent will be on offer, spread across categories like fashion and lifestyle, mobile phones, electronics and accessories, home and kitchen, and even its exclusive labels Meia, Digimate and Homeberry”.