E-comm for rural India

Kumar quits eZone to start off his own e-comm venture.
Manoj Kumar, former CEO of eZone, Future Group, has quit his job to start off a new e-commerce business. He is now the Co-founder & CEO of edabba.com. edabba.com is a unique e-commerce portal, which is reaching out to rural India via mobile applications, branded kiosks in partner local shops termed as Trust Points and local cable television advertisement.
With this, customers will be able place orders through distribution channels, including online shopping, mobile commerce, phone commerce and trust points.
“The company offers many firsts to the small town consumer, including access to a wide range of latest products, comfort of a “trusted” face, prices comparable to the big city stores, fast deliveries; and resolved payment issues,” says Kumar.