Easybuy, the new apparel value retail format from Landmark Group, inaugurated its fourth store in Tamil Nadu and the first in Coimbatore.
The company is eyeing 100 stores across the country by 2020.
At present, the company has 20 stores in South India and plans to reach 50 stores by this fiscal.
Anand Aiyer, Business Head, Easybuy, said, “Easybuy planned to touch 100 stores across the country by 2020. Started two years ago, the company had a business turnover of Rs.131 crore and expected to reach Rs.600 crore by 2020.”
According to Aiyer, the company was growing at 30 to 40 per cent per annum and was expanding mainly through franchisee model.
The company is targeting the market potential in Tier II and Tier III cities.