Ecko Unltd, global epitome of fashion today, set its foot in India with the launch of its first showroom in the capital in an exclusive tie up with Spencer’s Retail Ltd. Ecko Unltd and Ecko red, both well-known international brands are from the house of famous US artist Marc Ecko, who transformed art into fashion The brand launched its standalone store in the city’s happening DLF Promenade, Vasant Kunj .
Fashion has been playing a significant role in the evolution of Indian retail industry, not due to its size but the way it has influenced lifestyle. Expressing his views on the launch, Mr. K Dasaratharaman, President Specialty Retail, Spencer’s Retail said “We are very happy with our association with Marc Ecko.The tie up with Marc Ecko is a step to take fashion on next level. This is in line with our commitment to offer international fashion to the country. We are positive that after the successful launch of Beverly Hills Polo Club, Ecko Unltd will be writing an unparallel story for itself.”
Today’s youth is on the lookout for international, trend and edgy fashion. Mark Ecko is perfect fit for all these need; it is a brand which speaks language of today’s youth. We are sure that with strong roots in youth culture Ecko Unltd and Ecko red will become the touchstone of a new generation” On the future expansion of the brand Mr. K Dasaratharaman, stated “We are planning wide expansion across the nation. As spreading out plans we are looking at markets of Delhi, Mumbai and Punjab”