Odyssey India Limited, launched ‘Editions’ at Ampa Skywalk Mall in Chennai. Located on the ground floor with a retail space of 650 square feet, this is their first exclusive luxury pen store. Editions is positioned as a premium luxury pen store destination for any one who loves fine writing instruments and accessories.
Renowned brands like Visconti, Marlen, Stipula, Paraphernalia and Signum from Italy; Krone, David Oscarson, Franklin Christoph and Think from USA; Kynsey from Spain, Curtis from Australia, Onoto from UK, Waldmann, Diplomat and Online from Germany find place at Editions.
The pens are priced as low as Rs 2000 in the basic collections, Rs 10,000 to Rs. 50,000 for the premium brands and even go up to Rs 10 lakhs for luxury and limited edition pens.
Editions is all set to expand by launching its mall format stores in Palladium (Phoenix), Mumbai and Inorbit Mall, Hyderabad by February 10; in Mantri Mall, Bangalore and Express Avenue Mall, Chennai by March’10. Editions will also stock books on pens and pen magazines shortly.