Ekru to come up with organic garments and expand its retail footprints

With the penchant for eco-friendly products increasing among the affluents, Kolkata-based Indian ethnic wear brand, Ekru plans to tap the segment by expanding its range of apparels made from chemical and pesticide free fibres.

"A major area of focus for us in future will be on organic garments, which are eco-friendly and also becoming popular among the conscious consumers in India," said Ekru Co- founder Ekta Jaipuria.

Already organic garments are popular in the West and is catching up in India too," Jaipuria said.

The company plans to expand its retail footprints by doubling sales point to over 40 outlets this year in both the exclusive and multi-brand categories.

"We are targeting to have over 40 points of sales by this year across the country, from 20 currently. Besides, we have just opened our second exclusive outlet in Delhi and our next target will be to set up standalone stores in Mumbai and Bangalore," Jaipuria said.