One year after tying up with Walt Disney to produce and market Disney’s school and fashion bags in India, the Emami Group is moving to grab a bigger share of the pie with more licences.
Emami has the exclusive rights to distribute school bags in India of Disney characters like ‘Hannah Montana’, ‘Princess’ and ‘Jungle Book’. Mohan Goenka, director, Emami, says, “We are looking at licences for different products and more characters for school bags.”
“The tie-up is only a year old. Our target is to sell 100,000 school bags this year and as we expand our distributor network and add more characters and categories, we would soon be able to increase sales to 500,000 Disney school bags a year,” says Gautam Jatia, director, Emami Frank Ross.