The leading ethnic apparel brand, BIBA has launched 24the flagship store in Mumbai in a strategic move to increase its presence across the country. The new 1,100 sq.ft. store located at Linking Road Mumbai, is stocked with the latest Spring-Summer 2018 collection.
The beautifully designed spacious outlet offers recently launched Spring-Summer Collection, which includes Anarkalis, Peshwai Kurtas, Skirts, tunics and kurta dresses all with elements of flowers from across the Worldand BIBA Girls-the much loved Kids collection.
With playful prints, eye catching color palette, and rich fabrics like linen, modals, sheer cottons the new collection is a perfect pick for any occasion this season.
At the launch, Siddharath Bindra, Managing Director, BIBA shared, “I feel proud to launch our 24th store in a city that witnessed the launch of BIBA’s 1st store, back in 2004; I am truly delighted with the progress that we have made in the last 14 years. Mumbai holds a special place in the life of BIBA as it is the city of our origin and Mumbaikars have always showered us with tremendous love and support.”
He said the brand’s constant endeavour to explore business potential in the fastest growing Indian market has helped it to carve a niche position for itself in the retail apparels segment. The aesthetically designed BIBA stores will make the customers feel comfortable while choosing the best quality fashion merchandise.