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Eureka to enter packaged drinking water

The product will be sold under the brand name 'AquaSure'

July 11, 2011  |  comments ( 0 )  | 
Eureka to enter packaged drinking water

Water purification appliances-maker Eureka Forbes is making a foray into the packaged water segment and will roll out the bottled water product pan-India by next year.

"We are foraying into the extremely competitive packaged drinking water market through the `franchise' route. In our business model, each franchisee will invest Rs 1.5-2 crore in a state-of-the-art purification and bottling set-up," said Eureka Forbes CEO - Direct Sales and Senior Vice President Marketing, Marzin Shroff. 

The company will sell the product under the brand name 'AquaSure', in 20-litre and one-litre bottles, but has not divulged the prices. 

Eureka Forbes, which started the direct selling concept in India, has a 52 per cent market share in the 1,500 crore water purifier segment, with its Aquaguard and AquaSure brands. 


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