Gits Food, a legacy in the convenience packaged food segment in India, has launched Poha in a brand new cup packaging.
The Cup Poha, which is ready in just three minutes, is specially designed for the generation which is always on-the-go. It is the ideal snack for a vacation, in transit or while working long hours in the office.
The product contains no added colours, flavours or preservatives. The Cup Poha is available in an 80g cup and a 60g pouch priced at Rs 50 and Rs 20, respectively.
Sahil Gilani, Director (sales and marketing), Gits Food, said, “Gits Poha is the first product in our just add boiling water range. This product line has been developed keeping the busy and restless consumers in mind, for whom even a five- to 10-minute prep time is too long, hence we developed this range to be ready in just three minutes! However, there has been absolutely no compromise to product taste and safety in the bargain.”
In addition to the company’s e-store, Gits’ Poha is available across leading retail outlets, supermarkets and e-commerce platforms.