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Expansion Route Growth Plan for Esprit India

International lifestyle brand, Esprit India, is eyeing a 30 per cent growth


November 01, 2010  |  comments ( 0 )  | 
Expansion Route Growth Plan for Esprit India

International lifestyle brand, Esprit India, is eyeing a 30 per cent growth in revenue during this fiscal through geographical expansion.

The company would target the big and new cities for expansion. It is optimistic in growing at a positive graph by targeting the middle-to-upper middle class audiences. The high-street brand, forayed India in a joint venture with Madura Garments, a wholly-owned subsidiary of Aditya Birla Nuvo  in 2005.

The brand offers 12 product lines encompassing women's wear, men's wear, kid's wear and accessories.

The company plans 10-15 stand-alone stores and 20-25 shop-in-shop this fiscal.


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