French Connection, Britain’s hi-fashion brand, has launched its free standing store in Mumbai. Spread over 2,000-square-feet, the store offers the latest Spring Summer 2010 collection for men and women.
Speaking at the launch, Mansi Zaveri, manager marketing and communications said that it is an important season for French Connection with increasing retail presence supported by the launch of an impactful and intelligent campaign that enables to speak to male and female customers in a clever and effective way.
French Connection currently has more than 1,500 outlets across 25 countries worldwide. Brand Marketing India (BMI), the exclusive licensee for FCUK in India, introduced the brand to the Indian market at the Lakme Fashion Week in April 2007 and has since then opened 21 points of sale across eight cities in India.