FREECULTR, the specialised online retailer, announces its new concept, The Fashion Freedom Project. Promoting it a commitment to innovation, creativity and collaborations - across fashion, arts, sports, music, adventure, university life and much more, Sujal Shah, CEO & Co-Founder of FREECULTR says, “The Fashion Freedom Project is an unparalleled set of collaborations with all major intersections of our lives. The concept is driven by one principal – to have fun and expand our creative base to offer greater freedom of choice and expression – tenets by which FREECULTR lives.”
From top designers to top sports teams, we work with individuals and organizations that are not limited by one-dimensional thinking.
In Fashion & Art, the Fashion Freedom Project explores innovative partnerships with leading designer labels taking ‘high fashion to high street’. The project will be taking this concept live with 'Lecoanet Hemant IS FREECULTR' and
'Shivan & Narresh FOR FREECULTR'.
In Design, it introduces unique installations that allow people to physically experience the brand and its lifestyle offerings. The FREECULTR digital POP-OUT store opened to rave reviews as is the first of its kind in the country. The concept store brings the online shopping experience directly to its consumers, offline!
In Sports, collaborations with top teams delivers another unqiue offering to consumers. FREECULTR is the Official Casual Wear Parnter of IPL5 Champions Kolkata Knigh Riders, owned by Shah Rukh Khan, Juhi Chawla, and Jay Mehta.
In Adventure, it’s all about travelling and meeting new people from across the globe. The collaboration with De Paix Yatra as the Official Lifestyle Partner perfectly fits in with the ethos of this segment. De Paix Yatra, a Motorbike journey from India to England that traveling across more than 8 nations promoting peace is a stellar example of adventure in the modern day.