FREECULTR pops-out offline

Opens first Digital Pop-Out Concept Store at DLF Promenade.

FREECULTR, the e-retailer now brings its online shopping experience directly to its customers, offline as it launches the very first digital POP-OUT Concept Store. Launched at DLF Promenade, Vasant Kunj, New Delhi, FREECULTR has opened The FREECULTR digital POP-OUT store which will showcase the best of its lifestyle essentials for men & women for almost 2 months, from December to early February 2013.

The digital POP-OUT concept store is the first of its kind and created to be interactive and provide consumers with a visceral connect to FREECULTR, its products and brand culture. Consumers can touch and feel the quality and incredible product fabrics and washes, try on products from various categories to learn their best fit with FREECULTR, and use the “Order Bar” to BUY their favorite products which will be delivered anywhere in Delhi within 24 hours. The “digital” offline concept store is a visual and interactive experience that integrates LED screens, videos, tablets, and computers to deliver new campaigns, behind-the-scenes videos, product shoots, looks and allows consumers to replicate the power of online purchasing experience in a physical store environment.

Sujal Shah, CEO and Co-founder of FREECULTR says, “The digital POP-OUT concept store is another fun and exciting way that we get a chance to engage directly and face-to-face with our customers. The concept store design is unique, interactive and allows consumers an experience like none other in a physical store space. The freedom of a POP-OUT store helps consumers experience the quality of our meticulously designed fabrics, the vibrant color stories that define our brand, and the product fits that best suit each individual. While offers all of this online 24 x 7 with its ease of shopping and free returns, the digital POP-OUT is a special retail experience that is not to be missed.”