FabAlley, a women's wear brand owned and operated by High Street Essentials, has opened its first EBO at Elante Mall in Chandigarh. The store is spread across 847 sq ft area.
FabAlley’s newly opened store has theme-based zones to help customers with a seamless shopping experience. The store has separate sections curated for workwear, travel and glamorous party wear.
The store also marks the introduction of FabAlley’s Fall/Winter 2019 line ‘Free Fallin’. The collection provides a mix of timeless prints, feminine designs with bright colours beautifully dipped in autumnal hues of dreamy blues, deep wine, subdued mustard, soft pastels and classic neutrals to create coveted looks.
With this new launch, High Street Essentials is working towards its larger strategy of foraying into offline retail aggressively.
The women's wear brand has opened 18 Indya stores in the last 18 months and is present at more than 250 shop-in-shops in Lifestyle, Central, Globus, Ethnicity and Project Eve with both Indya and FabAlley. Currently, its offline retail contributes to about 50% of the total revenue of the company.