Fabindia, home and lifestyle brand, is eyeing at expanding its retail footprint in eastern India with 10 new stores. The brand is focusing on franchisees; hence, these new stores will mostly be franchise-owned.
The company has opened the first facility in Eastern India at Kolkata. Currently, Fabindia has 13 experience centres across the country.
Viney Singh, Managing Director of Fabindia, said, “The centre in Kolkata is spread across 10,000 sqft. The typical investment for such centres is Rs 3,000-Rs 3,500/sqft. We plan to open 40 more experience centres in Kolkata, one of which will be in Kolkata.”
“An experience centre usually rakes in over Rs 1 crore per month in revenue. By the end of this year, 30% of our retail space will be occupied by experience centres,” he stated.
Apart from the brand’s signature offerings across garments, organics, home and personal care, the experience centre at Kolkata houses a FabCafé, an interior design studio, organic wellness centre, alteration studio and a kids’ zone.
At present, Fabindia has 298 retail stores across 105 cities in India and 14 locations abroad.