Fabindia announces the launch of its Experience Center at Starling Mallin Noida. Spread across approximately 8,096 sq ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs.
Fabindia's Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience. By creating a more engaging retail experience, Fabindia aims to have visitors experience the ethos of the brand, not just through the products they purchase but also through an immersive and inclusive experience.
In addition to the brand's signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
The Fabindia Experience Center also includes a designated space for Organic India’s Wellness store. The Wellness Center promotes healthy conscious living by encouraging customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
Viney Singh, Managing Director, Fabindia, said, “We are delighted to open an Experience Center in Noida. This format has been very well received and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offerings available to our customers in Noida as well.”
Fabindia’s Experience Center in Noida makes this the twenty-third in the country. Following the success of its twenty-two other Experience Centers in Delhi, Chandigarh, Amritsar, Indore, Agra, Chennai, Coimbatore, Trivandrum, Bengaluru, Hyderabad, Pune and Bombay, Fabindia plans to launch more such formats in various other cities in India.