Fabric brand Linen Club plans to add 200 stores by 2024
Fabric brand Linen Club plans to add 200 stores by 2024

Linen Club, Jaya Shree Textiles' fabric brand, is looking to add 200 stores in its sales network by 2024. The company, promoted by Aditya Birla Group, is also expecting to double its business to Rs 1,500 crore.

As part of its expansion plans, Linen Club is eyeing at expanding in tier II and III markets along with its cluster-based approach, where people are spending more on tailored clothes.

Apart from domestic expansion, Linen Club, which has a couple of stores in the Middle East, is also targeting to launch stores in Southeast Asian regions.

Satyaki Ghosh, CEO (Domestic Textiles & Thai Acrylic Fibre) of Aditya Birla Group, said, “We want to double our business and be around Rs 1,500 crore by 2024 along with a network of 400 brand outlets.”

“Besides, Linen Club's fabric distribution to multi-brand outlets would also be doubled to around 11,000 outlets from the present 6,500 units,” he added.

Currently, Linen Club's revenue base is around Rs 700 crore to Rs 800 crore. A large amount of its fabric sales comes from non-metro places, where the stitching of clothes are in trend.

Jasvinder Kataria, Senior VP, Linen Business, Jayashree Textiles, said, “The company has also long-term plans to introduce Linen Club in the western markets. As of now, in the short-term, it’s not there but in the long-term we have. We want to open design hubs in the US and Europe. We are already supplying to lots of brands and the first endeavor is to go there and understand it (market).”

 
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