Fanzart, India’s first luxury fan brand has roped in Perizaad Zorabian as the Brand Ambassador for its range of Luxury Fans. The brand also unveils the launch of its first Brand Campaign that reflects ‘A new benchmark of Desire’ that’s born in Luxury, with a category which was never known in India - ‘Designer Fans’.
The TVC features Perizaad, telling the story of how, every element of Luxury in her everyday style syncs with ceiling art that further accentuates the mood. Every scene of the TVC, emphasizes how a ceiling with ‘Fanzart Fans’ shall depict emotions and add soul to the objects in your Home, adding a sensual touch to make you feel special. The philosophy behind the campaign is to create a unique brand identity in the category ‘Designer Fans for Designer Homes’
Resonating with the brand philosophy is the Marketing Campaign that aims to introduce the new age Luxury in India. The 360-degree marketing campaign will target Media across the board including television, print, electronic, outdoor and online media. The brand has chosen to follow the inspiration of new age technology knitted with traditional yet modern designs. The campaign also highlights Fanzart’s distinctive strengths and design sensibilities.
Commenting on the TVC, Mr. Anil Lala, Founder - Fanzart says, “Our newest TVC has the most suited face to the Brand – ‘Perizaad’, the perfect fit whose simplicity resounds on our category. The TVC harps on the new Luxury of Indian Homes that brings a stylish makeover with exquisite designs and persona. Our association with Perizaad is to emphasize the beauty of the products and to accentuate the brand to higher levels.”
Commenting on the same, Raj Kaushal, Director Fuel Films says, “While thinking of the storyline for ‘Designer Fans’ for Fanzart, I re-looked at the concept of ceilings in India, which is no longer a blank expression but a modern art. We thought the best way to get into people's mind, in the unexplored category is to bring an experiential experience to them, to pay tribute to the fine traditions of exquisite craftsmanship and precision set by Fanzart. The communication with Perizaad, effortlessly inspires Luxury, offering perfect harmony and elite-class technology.”
With this association, the brand looks to strengthen its position as the country’s foremost destination that defines ‘Designer Fans’ in India.