Assistant Editor, IndianRetailer.com & Retailer Media Oct 05, 2017 /
Spanish fast-fashion retailer Zara opened its online store in India on Wednesday, seven years after opening its first physical store. But it's just in time for the festive season.
Zara opened its first store in India in 2010, through Inditex Trent Retail India, a joint venture with Tata Group's hypermarket and department stores company Trent. With competition among fashion retailers gathering pace, this is part of Zara's parent Inditex's strategy to beef up its online play.
Through its online store, customers will be able to buy the full range of cloths that Zara offers in its physical stores. Standard deliveries will be charged at around Rs 300, while orders above Rs 4,000 will be delivered free. At the backend, Zara has been working with a warehouse in Haryana.
Last year, the retailer said the average spend per customer online was higher than in stores globally. In India, it aims to open fewer but bigger stores in prime locations, while H&M has been more aggressive about foraying into smaller towns. Zara operates around 20 stores in the country. In comparison, it operates around 200 stores in China.
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