Fashion brands using AR technology to attract more customers

Augmented Reality (AR) is revolutionizing the fashion industry. This year major industry players had been harnessing this unique technology to attract more customers.

Customers tend to search all about the product before coming to the decision of buying it. Thus, the brands are now using Augmented Reality (AR) technology for enabling people to virtually try on stuff such as clothes, spectacles, make-up and hair before actually making a purchase.

Recently, Gucci, an Italian luxury brand, has collaborated with technology partner Waanaby to unveil the 'Try On'. It is a groundbreaking AR function allowing people to "try-on" one of its Ace sneakers at any time and from anywhere with a simple push of a button.

A person using the refreshed iOS Gucci app can pick the Ace sneakers of their choice and point their phone's camera at their feet, after which they're prompted to try the shoes on virtually.

Earlier in 2019, The Belarus-based startup Wannaby had introduced its own app Wanna Kicks, where users can virtually try on 3D models from Nike, Adidas, Allbirds and others.

Wanna Kicks is using real-time machine learning algorithms that take into consideration colour, texture and lighting variations, along with a fully equipped printing studio that Wannaby uses to create 3D sneaker models.