Fashion e-tailer Myntra to build 30 experience centres

The move is in line with fashion e-tailer's efforts to enhance the customer experience.

Myntra will set up 30 experience centres across major cities where customers can receive orders and try items. The move is in line with fashion e-tailer’s efforts to enhance the customer experience.

The Flipkart-owned company started the experience centre as a pilot a few months ago in Bengaluru. It has now set up five of these experience centres in Delhi-NCR, Bengaluru and Hyderabad.

Amar Nagaram, Head of Myntra Jabong, said, “We started the pilot a few months ago with an experience centre in a Bengaluru tech-park where we receive a large number of orders. At these centres, we will offer value-added services like order pickup, instant returns, trial room and alterations of products.”

“This not only results in better customer experience but also brings down the cost of returns as customers can receive faster replacements,” he added. 

Myntra is aiming to expand such centres to 30 in the next few months across various metro cities. 

“The efforts come ahead of Myntra's EORS slated to be held from June 21-24. This will be the 10th edition of EORS and it will be the biggest ever as we expect to get over 2.2 million unique customers. Over 5.5 lakh customers are expected to buy on Myntra for the first time, shopping from over 3,000 brands,” Nagaram stated.