Fashion tech startup Salt Attire unveils 1st offline experience store in Gurugram

Salt Attire, an online fashion startup for women’s workwear, has opened its first offline experience store in Gurugram at Galleria Market. The store will be featuring premium collections of workwear apparel, jewelry and niche segment of accessories.

Besides ready to pick garments, Salt Attire provides bespoke clothing, tailored to customer measurements, based on an on-demand manufacturing model at no additional cost. The tailored fits of the company help customers tailor the items to their body measurements and with this experience store, one can get hands-on help and guidance to attain the perfect fit.

Dipti Tolani, Founder, Salt Attire, said, “The store has been a need at multiple levels. Firstly, we had a lot of requests to come and visit us in person and inquiries for a store visit. Until now, we had been hosting some of our existing customers in our office itself. Customers now have a lot more freedom to customize as per their preferences in-store; styles, fabric, etc.”

“Also, given our price points, which are relatively in the premium range compared to the other fast fashion e-commerce websites, the offline, in-store experience is a better offering for customers who want to touch-feel the fabric and try on the garments first,” Tolani further stated.

Salt Attire aims to open multiple offline stores in the major cities by 2020.