Fashionara aims to raise up to $15 million

To utilise fund for logistics and technology up gradation

Fashionara, a Bangalore-based ‘e-fashion’, is looking to raise between $10 million and $15 million through Series B funding. The company aims to build logistics and optimise its technology for mobile devices.

The online high-fashion lifestyle store, that started operations just about a year and three months back, had raised Series-A funding from two venture capital firms – Helion Venture Partners and California-based Lightspeed Venture Partners earlier.

“The existing investors are firmly behind us to participate in the Series-B funding, which might also involve another external VC investor. We expect to close the fund-raising exercise in the next couple of months,” said Arun Sirdeshmukh, Co-founder & CEO,