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Fetise fashion for men

Fetise, one of India’s first and largest premier online outlets, is on an expansion spree. The portal was launched by four


January 03, 2012  |  comments ( 0 )  | 
Fetise fashion for men

Fetise fashion for men

Fetise, one of India’s first and largest premier online outlets, is on an expansion spree. The portal was launched by four young and enthusiastic individuals who wanted to transform the way Indian men shopped. Fetise is dedicated exclusively to fashionable men aged between 25 and 40 years. It offers luxury designer clothes, shoes, personal care products, fragrances and accessories at a discount of up to 80 per cent to its members. The company caters to the untapped men’s fashion retail industry by making premium fashion affordable and accessible through e-commerce. Fetise initiated operations in March 2011 and has already reached the 750,000 registered users mark and is getting close to 60,000 hits per day. The company has opened offices in Mumbai and Delhi and is intent to open a new office in Bangalore in the next quarter. Fetise is also setting up a sourcing team in New York, Milan and Dubai that are known for high end men’s fashion. The company also intends to sign exclusive online distribution deals with a host of international brands to market their products in India. In the near future, Fetise has plans to introduce its own private label and an online men’s magazine.

 

Fetise, one of India’s first and largest premier online outlets, is on an expansion spree. The portal was launched by four young and enthusiastic individuals who wanted to transform the way Indian men shopped. Fetise is dedicated exclusively to fashionable men aged between 25 and 40 years. It offers luxury designer clothes, shoes, personal care products, fragrances and accessories at a discount of up to 80 per cent to its members. The company caters to the untapped men’s fashion retail industry by making premium fashion affordable and accessible through e-commerce. Fetise initiated operations in March 2011 and has already reached the 750,000 registered users mark and is getting close to 60,000 hits per day. The company has opened offices in Mumbai and Delhi and is intent to open a new office in Bangalore in the next quarter. Fetise is also setting up a sourcing team in New York, Milan and Dubai that are known for high end men’s fashion. The company also intends to sign exclusive online distribution deals with a host of international brands to market their products in India. In the near future, Fetise has plans to introduce its own private label and an online men’s magazine.


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