FieldFresh to expand
The firm, which sells culinary products, tomato ketchup and fruit beverages under Del Monte brand, said it is also planning to increase sales from its business to business (B2B) model
March 14, 2011 | comments ( 1 ) |
FieldFresh Foods, which sells Del Monte brand of packaged foods in India, is going on an expansion drive to increase retail presence to 65,000 outlets across 90 cities in India in the next six months. The company, which recently started production of its first manufacturing facility in India, is currently available in nearly 35,000 retail points.
"We want to increase our retail penetration, taking the number of retail outlets from 35,000 to 65,000 and from 70 cities to 90 cities across the country within the next six months," FieldFresh Foods Business Head (Del Monte Foods Business) Yogesh Belani told PTI.
The firm, which sells culinary products, tomato ketchup and fruit beverages under Del Monte brand, said it is also planning to increase sales from its business to business (B2B) model, which currently contributes around 35 per cent to its overall turnover.
"We have tie-ups with major low cost airlines and several QSR (quick service restaurants). We have started customising most of our products for our B2B business and we want to grow this segment," he said but did not reveal how much the company is investing to increase its retail presence.
FieldFresh Foods, a joint venture between Bharti Enterprises and Philipines-based Del Monte, has invested Rs 115 crore on setting up a new greenfield plant at Hosur in Karnataka. It has recently started production and currently manufactures ketchups, sauces and other culinary products.
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