First toy store for Mahindra & Mahindra

Utility vehicle maker Mahindra & Mahindra has recently launched a toy store, Beanstalk, which opened at Brookefields in Bangalore's IT suburb Whitefield. The store will target children up to their late teens. "We have been piloting a toy store for the last two weeks in Bangalore," said K Venkataraman, MD of Mahindra Retail. Mahindra & Mahindra has, however, been distributing toy brands such as Lego, Disney and Mattel, among other products, through group subsidiary Mahindra Intertrade unit. For Mahindra Retail, toy retail is likely to be an extension of catering to children, expecting and new mothers across categories such as baby food, strollers, toys and apparel.