Top e-commerce players Amazon India and Flipkart are deepening their range of offerings at extreme discounts in the first online sale of the year starting today. While Amazon's Great Indian Sale will go on till January 24, Flipkart's Republic Day sale will shut shop earlier.
With e-commerce becoming the default shopping choice for many, this season - last the previous editions will see an influx of shoppers logging in to tap the online-exclusive deals.
Both Flipkart and Amazon India are offering massive discounts on mobile phones. Some of the top deals on Flipkart include Oppo F3 for under Rs 12,000 - down from Rs 19,990, iPhone 7 at a little over Rs 40,000 and flat Rs 1,500 off on Samsung Galaxy J3 Pro.
Carrying on from its sale yesterday for Prime members, Amazon is offering up to 35% off on phones across brands. Top deals include Samsung Galaxy On7 Prime for less than Rs 13,000, LG G6 and Asus Zenfone 3 Laser for nearly half its market price.
Although fashion has been its forte, this year Flipkart seems to be dialling down on apparels, footwear and accessories. Some merchandise is still available for the new normal 80% discount. This includes women's footwear, western wear and sunglasses. Other offers include minimum 60% off on men's clothing from brands like Arrow and UCB, kids' clothing under Rs 699 and minimum 50% off on ethnic wear.
Amazon, on the other hands, has been upping its fashion quotient by offering interesting deals and discounts in this category across top brands like Louis Philippe, Gap, Puma and Titan, among others. Top deals include up to 80% off on clothing for both men and women, up to 70% off on footwear, bags, wallets and luggage and nearly 90% off on jewellery.
Both are offering interesting deals on home furnishing and improvement. Top deals on Flipkart include up to 80% off on sofas, up to 70% off on bedroom furniture and branded bedsheets starting at Rs 499.
Amazon is offering up to 30% off on kitchen appliances. Top deals include Prestige induction cook top for nearly Rs 2,500, and Prestige rice cookers and mixer grinders under Rs 2,000.