The homegrown e-commerce player Flipkart and Taiwan based electronics company ASUS have announced a long-term premier partnership to address Indian customers’ needs.
On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.
The partnership would kick off with the launch of ‘ZenFone Max Pro’ on April 23, the company said in a statement.
Kalyan Krishnamurthy, CEO, Flipkart said, “With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths — data-driven research and insights, and technological prowess — to build smartphones truly customised for India.”
ASUS also announced aiding the digital education of the needy through its CSR initiatives.
“We see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market,” added Jerry Shen, CEO, ASUS.