Senior Correspondent, IndianRetailer.com & Retailer Magazine Apr 17, 2018 / 2 MIN READ
The homegrown e-commerce player Flipkart and Taiwan based electronics company ASUS have announced a long-term premier partnership to address Indian customers’ needs.
On the marketing front, both companies would extensively support each other in the planning and execution of marketing activities for ASUS ZenFones.
The partnership would kick off with the launch of ‘ZenFone Max Pro’ on April 23, the company said in a statement.
Kalyan Krishnamurthy, CEO, Flipkart said, “With ASUS, we are multiplying our efforts by collaborating to leverage our individual strengths — data-driven research and insights, and technological prowess — to build smartphones truly customised for India.”
ASUS also announced aiding the digital education of the needy through its CSR initiatives.
“We see tremendous opportunity in creating products and services that address India’s special market needs. With Flipkart’s partnership, we aim to gain more insights about Indian consumers’ needs which can help us develop even more suitable products for the Indian market,” added Jerry Shen, CEO, ASUS.
Leveraging local consumer insights, the fulfillment center will offer a wide variety of locally popular brands such as Freedom, Heritage and categories like dairy, eggs, chocolates, staples, cleaning aids and more.
Flipkart will provide users with access to over 1 million bus connections, spanning more than 25,000 routes nationwide.
These efforts have led to a reduction of over 14 million liters of freshwater consumption and a 30 percent decrease in the average LPCD (liter per capita per day) across all four facilities.
Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
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