Flipkart adds recharge, travel tabs on its mobile app

In a bid to increase customer visits, online retailer Flipkart has added two new tabs on its mobile application — ‘Recharges’ and ‘Travel.’ While the first tab redirects the customer to Flipkart’s payments platform PhonePe, the second tab takes the user to MakeMyTrip to book travel tickets.

This development, which pits Flipkart directly against Alibaba-backed Paytm, comes as companies in the consumer internet space are looking to tap into high-frequency purchases.

“We are aggressively building a deeper portfolio of offerings based on our customers’ needs,” said a Flipkart spokesperson.

Flipkart and MakeMyTrip had announced their strategic partnership in April to symbiotically leverage the former’s customer base and the latter’s brands including MakeMyTrip, Goibibo and redBus.