Flipkart launches its first men's private label Metronaut
Flipkart launches its first men's private label Metronaut

E-commerce platform, Flipkart has launched Metronaut, a private label in men's fashion and accessories, as part of its foray into private labels across categories. The marketplace plans on launching multiple private labels in furniture, fashion and decor ahead of the start of the festive sale season.

Rishi Vasudev, Vice President, Flipkart Fashion, said, "Men's fashion is a top category for us contributing 60% by value of all fashion sales. Women's fashion is catching up at 40%. There is a strong brand play in the sub-Rs 1,000 category."

The label currently has a selection of denims, t-shirts, shirts and accessories such as belts, wallets and sunglasses. It will be extended to include other products like footwear and backpacks. For Flipkart, men's footwear is among the top-selling categories.

The platform launched a women's private label in the ethnic wear category earlier this month.

Vasudev said, "We believe that the brand will have a higher sell through due to lower returns as we have made sure that the sizing is standardised and better quality checks, and hence less discounting to clear stocks. Also the supply chain cost will go down. We will update styles every two months."

Metronaut as a brand will be retailed by a single seller, RetailNet which has outsourced the manufacturing.

 

 

 
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