E-commerce company Flipkart has launched an independent platform for refurbished products, starting with a mobile site. The new platform will be called as 2GUD and will offer smartphones, laptops, tablets and electronic accessories. Prices will vary from 50-80% of the original product’s price depending on the level of certification. The company recently announced their acquisition of AI-led speech platform Liv.ai, to target a similar customer base.
“This (refurbished site) is for the aspirational customer in India,” said Flipkart's CEO Kalyan Krishnamurthy in an interaction with leading media organization.