Online marketplace Flipkart has launched its first Furniture Experience Centre in Bengaluru. With this, the company has made its first foray into the offline space.
Flipkart’s furniture experience centre in Bengaluru is spread across 1,800 square feet. It targets to provide customers a glimpse into the selection offered along with creating awareness around seamless buying and installation.
This development underscores the importance of having an offline presence for categories like furniture, which still requires a touch-and-feel format for customers.
Adarsh Menon, Vice-President of furniture, electronics and private label, Flipkart, said, “The furniture category has traditionally had a strong presence offline because customers like to see and touch the products they are buying.”
“The idea behind the FurniSure Experience Zone is to allow customers to explore Flipkart Furniture’s offerings in a new and innovative fashion,” he further stated.
The company is also working with Google to enhance customers' overall viewing experience at these FurniSure Experience Centres through integration with Google Lens.
Flipkart Furniture is also looking to launch two more experience centres in Bengaluru, while also planning to expand to other metros.