Flipkart, India’s leading e-commerce marketplace, is introducing ‘Flipkart Authorised BuyZone’, a program to help millions of new shoppers from metro cities, tier 2 and 3 towns have an easy experience while shopping for mobile phones, select large appliances and consumer electronics this festive season. For this, Flipkart has partnered with close to 10,000 general trade stores in almost 700 cities, the across20 States in India, which will assist the new set of shoppers to access a vast selection of mobile phones, select large appliances and consumer electronic products from various brands, as per their budget requirements.
As a run-up to the festive season, Flipkart has begun partnering with the general trade stores, to handhold consumers who are traditionally comfortable engaging with these stores. As a part of this initiative, these stores have been trained to assist the new set of shoppers by helping them create their Flipkart account, and choose from a vast selection of mobile phones, select large appliances and consumer electronic products from various brands, as per their budget requirements.
This initiative will help remove access barriers while increasing reach to newer regions and also ensuring additional income for the owners of general trade stores. Consumers in these markets can look forward to accessing Flipkart’s full range of mobile phones, select large appliances and consumer electronic products, during the upcoming Big Billion Days at a general trade store nearest to them.
Aditya Soni, Senior Director (Mobiles) at Flipkart, said, “Flipkart has played a key role in the adoption of smartphones in India by ensuring strong partnerships and bringing the best offers to our consumers in a way that suits them best. Our ‘Flipkart Authorised BuyZone’ initiative is another example of being close to our consumers and will help us build trust and credibility for Flipkart in newer markets.”
Hari G Kumar, Senior Director (Large Appliances), Flipkart, added, “We believe this initiative will play a significant role in improving access to the widest range of Large appliances that consumers look for during the festive season. While onboarding new consumers, we are confident that this initiative will also enhance consumer trust and experience.”