Bengaluru based e-retailer Flipkart continues to be India’s most trusted e-commerce brand, in a nationwide consumer study titled the 'The Indian E-tailing Leadership Index', conducted by research firm Red Seer Consulting.
According the study, Flipkart, for the fourth time in a row, is ranked overall number one in the study, scoring the highest among all e-commerce platforms in India in areas like product selection, customer support, ease of return, refund and reverse pick up speed.
The e-commerce giant was also the fastest in terms of order fulfillment and delivery as seen in the latest Red Seer Delivery Performance Report.
According to the RedSeer E-tailing Leadership Index (ELI), Flipkart with a score of 97 was marginally ahead of Amazon at 94, while wallet transaction company Paytm got the third spot with 71 points total.
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