Senior Correspondent, IndianRetailer.com & Retailer Magazine Jan 21, 2017 / 2 MIN READ
Bengaluru based e-retailer Flipkart continues to be India’s most trusted e-commerce brand, in a nationwide consumer study titled the 'The Indian E-tailing Leadership Index', conducted by research firm Red Seer Consulting.
According the study, Flipkart, for the fourth time in a row, is ranked overall number one in the study, scoring the highest among all e-commerce platforms in India in areas like product selection, customer support, ease of return, refund and reverse pick up speed.
The e-commerce giant was also the fastest in terms of order fulfillment and delivery as seen in the latest Red Seer Delivery Performance Report.
According to the RedSeer E-tailing Leadership Index (ELI), Flipkart with a score of 97 was marginally ahead of Amazon at 94, while wallet transaction company Paytm got the third spot with 71 points total.
Leveraging local consumer insights, the fulfillment center will offer a wide variety of locally popular brands such as Freedom, Heritage and categories like dairy, eggs, chocolates, staples, cleaning aids and more.
Flipkart will provide users with access to over 1 million bus connections, spanning more than 25,000 routes nationwide.
These efforts have led to a reduction of over 14 million liters of freshwater consumption and a 30 percent decrease in the average LPCD (liter per capita per day) across all four facilities.
Initially available for Android users, customers can register for UPI with @fkaxis handle and perform fund transfers and checkout payments using the Flipkart app.
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