Flipkart's 2GUD enters into a partnership with Japanese brand MINISO
Flipkart's 2GUD enters into a partnership with Japanese brand MINISO

Flipkart’s independent value platform 2GUD has entered into a partnership with Japanese designer consumer products brand MINISO India, ahead of the upcoming festive season.

Under this partnership, 2GUD will offer online distribution rights for Miniso’s products in India starting from the end of September.

With this partnership, Miniso India is planning to bring its merchandise ranging from household and consumer goods and other non-durables to the 2GUD platform. The partnership will further allow the Japanese brand to extend reach beyond its existing brick-and-mortar stores, into Tier-2 and Tier-3 cities.

Chanakya Gupta, Head of 2GUD, said, “2GUD caters to hyper-value-conscious customers beyond metros and Tier-1 cities, while keeping in mind the growing aspirations of the next 200 million customers online. We have customers coming from more than 3000 cities in the country who are seeking to maximise value without compromising on quality, and Miniso’s products fit that proposition perfectly.”

Tyrone Li, India Head, Miniso, stated, “The MINISO brand is based on the tenet of bringing high-quality goods to its audience at competitive prices with a focus on a weekly upgradation of product categories. We are committed to creating the best shopping experience for our consumers online as we do offline. We believe this collaboration with 2GUD will help us strengthen our resolve and achieve this goal on a large scale.”

 
Stay on top – Get the daily news from Indian Retailer in your inbox
Also Worth Reading