Relaxo Footwears Ltd has roped in Ranveer Singh as brand ambassador for footwear brand ‘Flite’. With this new association, Flite is aiming to further strengthen its leadership position in the open footwear category and will be leveraging Ranveer’s versatility for the same.
Gaurav Dua, Executive Director, Relaxo Footwears Ltd, said, "We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in Bollywood. He is a style icon. Ranveer’s vivacious and energetic personality resonates well with our brand positioning. Flite is looking forward to a successful journey with him and capitalise on his incredible popularity across masses.”
Flite will launch a new 360-degree campaign with Ranveer. The new campaign is aimed at building the brands connect with the emerging middle class. It eyes to position Flite as a choice of India.
Ranveer Singh stated, “Flite as a brand has resonated with people across India, especially the youth, and I am happy to partner with them. I’m looking forward to being a part of their growth story with my association.”