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Forbes Brands to foray into leisure wear market

Forbes Brands, a branded apparel venture of Shapoorji Pallonji's Gokak Textiles Limited, is aiming at entering the leisure wear market in the six months.


April 13, 2010  |  comments ( 0 )  | 
Forbes Brands to foray into leisure wear market

Forbes Brands, a branded apparel venture of Shapoorji Pallonji's Gokak Textiles Limited, is aiming at entering the leisure wear market in the six months.

Nischal Puri, CEO Forbes Brands said that the market will offer men's leisure wear, which will comprise bermudas, shorts, pajamas and shirts.

Puri said Forbes Brands ventured innerwear because the company understands knitwear very well and added that they see a lot of potential as existing brands failed to capture new trends; the demands of youth.


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