Shapoorji Pallonji's branded apparel venture Forbes Brands has launched its youth-centric men's T-shirt brand FACIT Teez. Positioned as a mid-market brand segment, FACIT Teez has been launched in 15 cities across the country.
The move is backed by an initial investment of Rs 3.5. FACIT Teez, priced between Rs 300 and Rs 400, will be available in 2,000 retail stores and 500 shop-in-shops in the country. FACIT Teez is expected to fill the void between the non-branded, unorganised sector and expensive brands.