Forbes Brands, the branded apparel venture from the Shapoorji Pallonji group, has launched its first ever men’s innerwear brand ‘Facit'.
The brand, which is more youth-centric , will be made available across 5,000 retail stores, 300 shop-in-shops, apart from 15 exclusive brand outlets, across 25 top cities, in the first year of operations. The first exclusive brand outlet will come up in Mumbai by July.
The price range could be anywhere between Rs 69 and Rs 135 for underwear and Rs 89-185 for vests.
The company is targeting a turnover of Rs 32 crore in the first year. Around Rs 3.5 crore has been invested on the brand so far.