Forest Essentials unveils a new store in Mumbai

Beauty and skincare brand Forest Essentials has inaugurated its new Mumbai flagship store at Juhu. The store, which sprawls across an area of 600 sq. ft, offers a wide range of Ayurvedic skin care, hair care and wellness products. The brand has inked an exclusive partnership with Estée Lauder Companies to provide the customers the experience of India’s traditional Ayurveda. On this auspicious launch, Samrath Bedi, Executive Director, Forest Essentials commented, “This new store design expresses the vitality of the brand’s Ayurvedic heritage within a sophisticated retail environment. It corresponds to our willingness to increase the brand’s presence and visibility in the Indian market and sets the ground for overseas expansion in the next few years.” The company is planning to add eight more stores in this year, including the cities such as Mumbai, Bengaluru and Jaipur, and expand its retail network to 17 company-owned boutiques.