Forevermark enters India

Forevermark, the diamond brand from the De Beers Group of companies

Forevermark, the diamond brand from the De Beers Group of companies is today pleased to announce its entry into the Indian market. Starting with a launch in the garden city of Bengaluru over the next few months, Forevermark will be partnering with leading jewellers across Mumbai, Delhi, Bengaluru, Chennai, Hyderabad and Kolkata introducing Forevermark diamonds to the discerning Indian consumer.

Stephen Lussier, CEO Forevermark states, “In the two years since launch, Forevermark has expanded into 350 doors and achieved more than $200 million retail sales.  Given this overwhelming response to our launch in China, Hong Kong and Japan, we are delighted to launch in India, a market that is of significant importance to us.  Forevermark is a diamond brand that will offer today’s Indian diamond purchasers, quality, integrity and inspiration. We’re glad to be able to introduce what we believe will become the ultimate diamond brand to the Indian market.”

Less than one percent of the world’s diamonds are eligible to become a Forevermark diamond.  Each offers a promise over and above the traditional 4C’s – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey.  Only a few exclusive jewelers, each passionate about creating the finest designs inspired by these exceptional diamonds are able to sell at retail.