Digital payments platform, FreeCharge, has announced its partnership with ALTBalaji, largest digital platform for original shows from India, to provide easy, secure and fast digital payment solutions for users.
The company also recently partnered with Eros Now and SonyLIV to accommodate a large set of millennials' preferences of watching their favourite movies and shows on the go and to binge watch at their convenience.
These partnerships enable FreeCharge users to subscribe and pay for leading digital entertainment services on their platforms and cater to a wide set of audiences present across. Aimed at young audience, the objective of the tie-up is to provide users easy, secure and two-click pay and check out option for quality entertainment content.
Ankit Khanna, Chief Operating Officer, FreeCharge, said, "The audience today have slowly begun shifting towards online platforms for their entertainment needs and streaming services provide innovative content with a mass appeal. We are happy to be the payment facilitators for leading digital entertainment companies such as ALTBalaji, Eros Now and SonyLIV to ensure customers get quality entertainment without any difficulty. The aim is paying for preferred movies and shows should be as convenient as accessing them online."