French consumer electronics brand Thomson enters Indian audio device mkt

Thomson, the French consumer electronics brand, has ventured into the Indian audio device market. The development comes a year after the successful launch of the brand’s Smart TVs in the country.

In order to develop the audio range of products in India, Technicolor SA, the owner of the Thomson brand, has inked an exclusive licensing agreement with Envent Worldwide.

LicenseWorks, the leading Indian corporate brand licensing agency, has helped in facilitating this licensing partnership with Technicolor.

As part of the new deal, Envent has launched a line of Thomson Audio products in the Personal and Home Audio category.

Claire Villeneuve, Head of Technicolor Trademark Licensing, said, “This new licensing agreement is promising and illustrates the potential of the Indian Market as well as the increasing brand recognition of Thomson in India. We closely work with Envent to secure our customers' high-quality standards with respect to the brand positioning of Thomson”

Sukhesh Madaan, CEO & Founder, Envent Worldwide, stated, “We are very excited to partner with Thomson and bring their entire range of Audio products in India and neighbouring countries. While we will start with India, we will very soon expand across Srilanka, Nepal and Bangladesh markets too. Indian customer will now be able to enjoy products of International quality standards, tuned to Indian music tastes."

Pranav Anand, Managing Partner at LicenseWorks, added, “We are delighted to welcome Envent to the Thomson brand licensing program. This license brings together a powerhouse brand in consumer electronics with a strong team of audio retail experts. It’s truly a win-win for both sides.”