From Clicks to Bricks: Ethnic Fusion Wear AKS To Enter Offline Market Soon

The brand is also looking for franchisee partners as it plans to open outlets in Bengaluru, Chennai and Hyderabad.
Sample

AKS, an ethnic fusion wear brand has planned to foray into the brick-and-mortar side of the retail business seeing the potential of the offline retail industry.

Having started its journey in May 2014, the company aims to scale up an online customer base and increasing offline penetration via shop-in-shop and B2B business modules, AKS is working on aggressive expansion plans in association with Myntra, its online promoter.

Nidhi Yadav, Founder and Creative Head, AKS said, “As far as physical retail is concerned, we are planning to enhance our brand’s market penetration via MBOs and company-owned stores by the end of the year.”

The brand is also looking for franchisee partners as it plans to open outlets in Bengaluru, Chennai, and Hyderabad.

At present, AKS is available on all the leading e-stores such as Myntra and Jabong.

She stated, “Apart from this, we are already shipping to Sri Lanka and Mauritius via B2B partner and we will be launching our own website – www.aksclothings.com – with international shipping in a month from now.”

AKS is also looking to raise US $50 million VC funding within the next four to six months. The funding would be utilized for expansion as the company will set up new projects in capacities of the existing one.

 
 
 
 
TRENDING ARTICLE
RECOMMENDED FOR YOU