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Fujifilm to spend Rs 20 cr on brand building

Poising strictly on brand building, Japanese digital imaging firm Fujifilm has decided


June 21, 2010  |  comments ( 1 )  | 
Fujifilm to spend Rs 20 cr on brand building

Poising strictly on brand building, Japanese digital imaging firm Fujifilm has decided to embark on some branding exercise in order to be at par with its competitors like Nikon, Canon and Sony.

 

The company has kept Rs 20 core budget aside only for these brand building activities with the aim to target 1,500 retail outlets as compared to 1000 at present.

 

This would spread significant share of awareness among its customers and boost its sales growth in digital camera section, in specific.

 

The company believes that advertising and other below-the-line activities would enhance its brand presence. 


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steven sessions June 21, 2010 at 11:00 pm

Credit Suisse study reveals how much companies that invest in brand building outperform the market,

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