Funskool ties up with Lego Group

Toys manufacturer Funskool (India) Ltd said that the company has obtained exclusive distribution rights from the Lego Group. It will distribute the complete range of Lego toys in India.

Initially, Funskool will offer the main categories of the range including LEGO Duplo, LEGO City, LEGO Creator, LEGO Technic, LEGO Atlantis, LEGO Racers, LEGO Mindstorms and LEGO Starwars.

R Jeswant, Vice-President, sales and marketing at Funskool said that the distribution of Denmark’s Lego toys began in April 2010 and the products are now available across leading toy retail outlets in the country.

He added that depending on future demand and requirements, further categories will be added.

Lego Group’s products consist of colourful interlocking plastic bricks and an array of gears and connecting parts to form structures that can be fully dismantled. These toys were originally designed in Europe and have now achieved an International appeal, with products sold worldwide in over 130 countries.

Funskool plans for intensive campaigns on TV and print media to promote its product. The initiatives will also be backed by on-ground activities such as conducting games for children in retail outlets.

It is expected that the Lego Group  will soon establish itself as a major player in the Indian toy industry through its partner Funskool (India) Limited.