India’s largest furniture brand Urban Ladder has launched its first store in Pune, Maharashtra. The home decor and design brand has a nation-wide online presence, having successfully opened 11 stores in New Delhi and Bengaluru.
The newly launched store will be allowing customers to engage extensively with the brand by experiencing the ''touch-and-feel'' aspect of omni-channel retail. Urban Ladder is targeting to expand into several key cities across the length and breadth of the nation.
Ashish Goel, CEO and Co-Founder, Urban Ladder, said, “We are very excited to launch our store in Pune. We have had a great relationship with our Pune customers, and they have been egging us on to open our store in Pune. Two things stand out about Pune customers. Pune customers value trust above everything else and tend to be very loyal to brands they trust. Secondly, Pune customers are very discerning shoppers and take their time to make their decision.”
“Pune has had the highest repeat buying rates for us. That is a testament to the trust we have developed in Pune and of the customers’ belief in us. We believe with the store, more customers will engage with Urban Ladder, and we will become a part of many more beautiful homes,” he further stated.
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