Future Brands to look at more on the IPR plank

Modern retail has brought along with it changes most retailers cannot shy away from. Brand licensing, franchising, IPR are a few of them. With a similar agenda of moving ahead as a comprehensive brand, Pantaloon Retail’s (India) subsidiary, Future Brands is looking at creating a vertical for licensing and franchising as a part of their already IPR business. “It is something we are looking at and wish to explore further, probably by the next fiscal year. This positions our company with a comprehensive view on brands and the branding business.” said Anand Pandey, Vice-President Future Brands. This new vertical comes in the light of the company wanting to venture into IPR aspect of modern retail.